Introduction
In the next section, we will discuss some of the most famous YouTube
influencers…
Learning from some of the most
Famous YouTube Influencers
Some people are skeptical about making a lot of money on YouTube.
They don’t believe some of the numbers that are published about the
incomes that the top influencers are earning. The truth is that they are
making a ton of money and use different ways to achieve this.
The Top Influencers on YouTube
The number one influencer on YouTube is a guy called PewDiePie. He
has been number one for a while now. He now has over 110 million
subscribers to his channel. Since he started with YouTube he has created
and uploaded over 4,000 videos. In a few days of launching a new video
it will usually garner millions of views.
His real name is Felix Kjellberg and he is originally from Sweden and
now lives in the UK. He is in the video gaming niche which is very
popular. People love to watch his videos where he streams himself
playing games and commentating as he goes.
It is estimated that he earned $3 million in 2021. We believe this to be
on the low side as he has several different streams of income. No matter
what his true earnings are as a YouTube influencer they are significant and he is living proof that top influencers can earn a fortune.
The second biggest influencer on YouTube is the channel named the “Kids Diana Show”. This channel has over 90 million subscribers and is about a girl called Diana and her brother Roma unboxing toys and participating in great adventures. YouTube users cannot get enough of these kids opening their toys. It is hard to believe that this is so popular. It is estimated that the channel makes around $700,000 every month and it is growing. A simple idea that has made the creators a fortune. Another success story is the channel “Like Nastya”. They have over 88 million subscribers and are catching up fast with the Kids Diana Show. As soon as a new video appears it soon has millions of views. The videos feature the little girl Nastya (Stacey) and her father having a lot of fun with her friends and more. Vlad and Nicki is another popular kids channel on YouTube is next with just under 80 million subscribers. This channel features two young brothers that like to play with toys and have a lot of fun in their videos. Their videos often feature their parents as well. Next up are “Dude Perfect” which are 5 guys from the US who provide comedy videos and perform a lot of different stunts such as trick shots in sports. These guys are now up to 57 million subscribers and their videos all have millions of views. There most popular video is about flipping a water bottle and has over 400 million views. MrBeast is another top YouTube influencer that a lot of people have heard of. He now has more than 90 million subscribers and his videos are as popular as ever. He tackles different challenges in his videos. Other popular influencers include Kimberly Loaiza who is from Mexico and creates lifestyle videos and Smosh who are a comedy team.
YouTube Influencers have changed how Marketing works The emergence of YouTube influencers has changed the way online marketing works in a big way. Businesses now recognize the massive reach and the power that these influencers have and they are willing to spend big bucks with them for product shoutouts and more. Influencer marketing is definitely here to stay. There are not just influencers on YouTube but on other social platforms too such as Instagram, Facebook, Twitter, Tik Tok and more. If these people can be influencers on YouTube, then so can you. In the next section, we will discuss how to start your YouTube Influencer journey…
How to Start your YouTube Influencer Journey
The first thing to say here is that becoming a YouTube influencer that
has the potential to earn a significant income is not an easy thing to do.
If it was then there would be many more people doing it.
You have seen examples in the last section of the top influencers and
what they do. All of these influencers earn a lot of money from the
YouTube platform, sponsorship and more. The most important thing that
you can do to start your YouTube influencer journey is to believe that it
is possible for you.
You need a Goal and a Plan
The best way to start your YouTube influencer career is to set a goal for
what you want to achieve from it. You need to define exactly what you
are going to do and make your goal challenging and inspiring. When
your goal is inspiring it will provide you with the high levels of
motivation that you will need to keep working at it every day.
Your goal will define the type of videos that you will make and help you
to figure out who your target audience is. It is essential that you start
with total clarity about what you are going to do with your YouTube
channel. This will lay the foundation for your business.
Once you have established your goal you need to create a plan to
achieve it. Your plan will define the actions you will take each day to
edge closer to your goal. You are not going to create a perfect plan but
you do need one to guide you.
6
Create your Channel
If you do not have a YouTube account then you need to create one. You
will need a free Google account to do this such as a Gmail email
address. Your channel will need a name and you need to visualize how you want it to look. The best channels have compelling artwork and you
can outsource this on Fiverr.com if you do not have the skills to do it
yourself.
Your channel name should let users know what you are doing. Make it
as easy to remember as possible. It is good to perform some keyword
research using the Google Keyword Planner to get ideas for video titles
in your chosen niche. Use a keyword in your channel so it helps users
understand what it is about.
Alternatively, you can create a brand name for your channel. Some
people use their own name or create an alias. You could also use letters
as an abbreviation. The influencer, Marques Brownlee, uses MKBHD as
his channel name.
Some YouTube influencers are in more than one niche. There is nothing to stop you doing this as you progress but we recommend that you choose one niche to get started. Is there money being spent in your chosen niche? Are there products and services in the niche where you can make money from sponsorship or affiliate marketing?
What will your Voice be? This is something that you mustn’t overlook. You need to create engaging videos on your channel to amass views and subscribers. Defining your voice at the beginning is the best way to go. You know who your target audience is so how are you going to connect with them? Creating a profile for your ideal subscriber is a good thing to do and it will help you define your voice. Think about the demographics of your profile subscriber. What is their age range, gender, interests, hobbies, employment status, location and more? You will give yourself a much better chance of being a successful YouTube influencer the more that you know your audience. Creating a subscriber profile will provide you with clarity and help you to determine the type of video content that you need to create for your audience.
The most successful YouTube influencers do not pretend to be something they are not. It is best for you to “be yourself”. This will make it easier for you to create engaging videos for your audience. It is not easy to maintain an “act” where you are pretending to be someone that you are not. Use your personality to engage your audience. They are not expecting you to be a Hollywood star so don’t waste your time trying to be one. Be natural and passionate about your niche in your videos and the views and subscribers will come. Make Engaging Videos YouTube influencers are not shy about being in front of the camera. If you have a problem with this then you need to overcome it. You are only going to build a lot of subscribers through KLT (know, like and trust). Your audience cannot achieve KLT with you if they never see your face on your videos. Think about the type of videos that you can create for your channel. “How to” videos are extremely popular on YouTube and a lot of users search for these. If you are an expert in your niche then create videos that show your audience how to overcome problems. Another popular type of video on YouTube is the product review. Here you will discuss different products and talk about what you like and don’t like about them. You can use affiliate marketing here to make commissions from recommending products. Always think about the value that you can provide with your videos. Never create videos that are “salesy”. People do not like to be sold to. Show and tell is the best thing to do. Make your videos entertaining no matter what type you are creating. A lot of niches change often and you can be the YouTube A lot of niches change often and you can be the YouTuber that provides the latest information about these changes to your audience. New products and services, changes to the way things work such as rules and regulations – the possibilities are almost limitless here. Just keep your finger on the pulse of what is happening in your niche. It doesn’t matter if you have competitors in your niche – in fact, this is a good thing because it proves that there is demand for videos about the 9 niche. You can be different with your videos by adding your own personal spin to them.